28 September - 30 September 2016

Churchill College, Cambridge, UK

Test...your cognitive biases

Oana Juncu cOemerge

Session type: Hands-On
Session duration: 90 minutes

About this Hands-On

Our life goes by making assumptions. Then we make decisions based them (and sometimes they're wrong). This is the way we build business, software, testing strategy and everything else.

When reality turns down our assumptions we eventually get angry because the world is not compliant with our 'test scenarios'. In this workshop, participants will experiment with the traps of some of the most common cognitive biases (from attribution to familiarity) and how our brain builds hypotheses on them. Biases often lock our minds in blind spots, from where it may be hard to step out.

You will learn:

  • how to distinguish assumptions from facts by using a set of observation exercises
  • how we really make decisions
  • how to validate our hypotheses with true observation via the state/question and measure/ restate pattern rather than downloading our preformatted mental models

About the Speaker

Oana likes to present herself as a business DJ, mixing practices from agile and lean (startup) to storytelling, user experience and neuroscience to help teams and organisations unfold creativity, become proud of their achievements and delight their customers.


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