28 September - 30 September 2016

Churchill College, Cambridge, UK

Systems Thinking for agile service design

Johanna Kollmann

Session type: Keynote
Session duration: 60 minutes

About this Keynote

When building digital products and services, we are designing complex systems.We need to think the customer experience through on several channels, figure out the system architecture, gain understanding through data and research, decide what to iterate... - not easy, but fun!

In this talk, Johanna will introduce core systems thinking principles for designing better services, discuss how data and feedback mechanisms help us understand what is going on in a system, and address the challenge of brining about change in a system.

About the Speaker

Johanna is a product strategist, information architect, and researcher with 11 years experience in UX. She applies agile and lean thinking to helping clients launch new products, and is dedicated to insights-driven product development.


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