Disruptive thinking: turn your “worst” ideas into wins

Theme: Product | Methods

Ready to be disruptive? This session dives into the power of disruptive innovation. You’ll learn the defining characteristics of disruptors and how to avoid the “Incumbent’s Dilemma”.

We will go beyond minor adjustments to keep current customers and move into genuine innovation that addresses a previously unsolvable problem or assists a group of potential customers who have been overlooked.

Through an interactive, counterintuitive exercise, you’ll deliberately generate “awful” ideas and then transform them into potential breakthrough opportunities for your team or organisation.

You’ll leave with a disruptive mindset and practical techniques to future-proof your products and services.

This session is for anyone who wants to move beyond continuous improvement and adopt a proactive, forward-looking mindset for digital success in a constantly changing market.

Participant takeaways:

• A framework to classify initiatives as “sustaining” or “disruptive” and to recognise “disruption from below” and “new market disruption”
• A method for shifting discovery beyond existing power users: learn how to find non-consumers, underserved or ignored segments that fuel disruptive competitors and uncover new opportunities in crowded markets
• Reverse-innovation mastery with the “worst idea” process: a repeatable facilitation method you can run with your own teams

This session:

• Includes interaction
• Has a cap of 60 participants