Session type:


Presented by:

Joe Macleod

Author of Ends. Founder of AndEnd

Session duration:

60 minutes

About the session

The mindless trajectory of projects, that adhered to a pre-determined narrative failed in the software world. It laid the ground for Agile. The narrative of projects then became adaptable, real and proactive. A similar narrative of blind assumptions has become normalised in the world of consumerism. We design rich, emotional and meaningful experiences to on-board the consumer through marketing. In contrast the off-boarding of a consumer experience is barren of emotion and meaning. This sacrifices consumer action, holding back engagement, limiting reflection and responsibility. Long term side effects of this can be seen across sectors. Consequences include climate change, industries fined billions for mis-selling and individuals eroding their online reputations. We have metaphorical technical debt in consumerism. We load the beginning and forget the end. We need to start making endings.

About the speaker(s)