Session type:

Case Study

Presented by:

Steve Wells

giffgaff

Session duration:

60 minutes

About the session

At giffgaff, we do everything differently, including lean UX; yes, we even experiment on the experimental method! This case study recounts our journey to hypothesis-driven development, and how we adopted and adapted it as we re-booted the whole way we do business.

About the speaker(s)