Jobs to be done: turning insights into action

Theme: Jobs to be Done (JTBD) | User Needs

Jobs to Be Done (JTBD) is a product development theory that seeks to understand the user’s measurement of success when achieving an end goal and how users engage with products to maintain this success.

Throughout the course of time users continue to ‘hire’ products that help them complete tasks more efficiently - products that fail to deliver on efficiency will subsequently be ‘fired’.  

In this session, Nic will break down the JTBD framework and show how product teams can apply it to solve the right user problems, support product development, and uncover innovation opportunities.

Participant takeaways:

• Empower teams to learn more
• How to use the JTDB framework