The roadmap trap
Session type:
Workshop
Presented by:
Kylie Yearsley
Agile Games Limited
Zahraa Murtaza
Independent
Session time:
30 Sep 11:15 — 12:45
Session duration:
90 minutes
About the session
Theme: Product
Roadmaps feel safe, but they quietly kill product thinking. In this interactive workshop, you’ll experience how fixed roadmaps lock teams into outputs, hide uncertainty and undermine value.
Through a fast-paced simulation, we’ll expose the roadmap trap and explore practical ways to create adaptive, outcome-driven product planning instead.
Participant takeaways:
- Experience the cost of roadmap rigidity and see how teams can “hit the roadmap” while missing the outcome
- Understand how to identify early warning signs of the “roadmap trap”
- Learn how to reframe the roadmap conversation
- Explore how executive uncertainty pressures teams into performance theatre and how to create safer, evidence-driven decision making
This session:
- Includes interaction