Session type:


Presented by:

Cei Sanderson


Session time:

03 Oct 14:00 15:00

Session duration:

60 minutes

About the session

Viability risk—the risk of building a product that doesn't work for the business, whether meeting generates sufficient revenue, costing too much or exposing too much liability - is a silent threat that lurks beneath the surface of many product development endeavours. Despite its significance, it often goes unnoticed until it's too late, leading to costly failures and missed opportunities.

In this session, we'll uncover the complexities of viability risk and its impact on agile product development. We'll explore why viability risk is often the missing piece of the puzzle, overshadowed by more tangible risks like technical, usability or value risks. Through some real-world examples, we'll illustrate the consequences of overlooking viability risk and the importance of addressing it proactively.

Participants will gain clarity on the roles of Product Managers in managing viability risk, understanding how their perspectives and priorities differ and take away practical strategies for managing viability risk and avoid being the next great product that is a failure.

Whether you're a Product Owner, Product Manager, or part of a cross-functional product team, this session will empower you to navigate the complexities of viability risk and drive towards more successful and sustainable product outcomes.

Participant takeaways:

  • What is viability risk and who’s responsibility is it
  • Engaging stakeholders effectively so they help manage the risk, and don’t block progress as a gated process.
  • Engage early and often to gather diverse perspectives and invalidate assumptions
  • Treating viability as a risk that is as important as the other 3 risks (value, feasibility, usability), in the same way as managing those other risks.


Viability, Risk, Product Manager

About the speaker(s)