Session type:


Presented by:

Liz Robinson

Cyted Health

Session time:

03 Oct 11:15 12:00

Session duration:

45 minutes

About the session

We regularly hear that agile practices facilitate value delivery. In Scrum, for example, the Product Owner 'is accountable for maximising the value of the product resulting from the work.' But what is value? 

In this talk we will explore business and customer value, how to identify opportunities to create them and the things we can do to avoid doing harm in the process. 

This talk will help you to:

  • Move beyond the ‘feature factory’ space 
  • Make decisions that deliver business and customer value
  • Create value without doing harm

We'll talk about using continuous discovery (Teresa Torres), user journey mapping and service blueprinting to identify sources of customer value, you'll find out what's worked well, where we've made missteps and what still isn't quite working. I’ll give you some examples of the trade-offs we have made in terms of generating business value, societal value and environmental impact.

Participant takeaways:

  • A better understanding of what business value is and how to use that knowledge to build software that delivers it
  • A deeper appreciation for the difference between users and customers 
  • An increased curiosity for how their software products deliver customer value
  • A mandate to consider whether their decisions will deliver bad outcomes outside of the narrow spotlight of their business and its customers.


Business Value, Customer Value, Product Management, Service Design, Outcomes, Ethical and Social Considerations

About the speaker(s)